I know, it was actually PushMe-PullYou from Dr. Doolittle. But this isn't about talking to the animals. It's about talking to and reaching your target market, your potential customers, your next client! I'm talking about push and pull marketing.
Push marketing is when you splash your marketing messaging across strategic (hopefully) media to reach your market: radio, TV, ads in mazazines, newspapers, billboards, spam, banner ads, etc. Pull marketing is when a potential customer requests information such as an Internet search or letting your fingers do the walking...
Which is the most expensive? a) Push marketing; b) Pull marketing; c) It doesn't matter.
It's C actually: it doesn't matter how much a campaign costs. What matters is how effective it was in bringing new customers in. If the Return-On-Investment (ROI) makes strategic sense, then it doesn't matter what it cost you. It was an INVESTMENT in your business.
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